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Founded in 2005, Photogear has grown into one of New Zealand’s leading destinations all creative needs. The range of products, services and advice continues to expand based on customers feedback and imagination.

 At the heart of Photogears philosophy and approach is the absolute belief that Photogear exists to solve problems for customers. This approach is supported by a “never say no” attitude and a thirst to continually expand the skills, services and products needed to further the customers creative and business desires. This philosophy has resulted in Photogear becoming the go-to place for an increasing number of NZ creatives across all disciplines.


Founded in 2005, Photogear was originally based on a small range of video and photography accessories and was run from Jays bedroom.  


Photogear has built a reputation for outstanding customer service, expert advice and comprehensive solutions for everyone from those starting on the creative journey to the seasoned professional. We continue to explore and innovate to bring customers a unique experience whether in-store or online.


In 2019 our range of services will expand to include professional printing on the very best large format technology. We will also be launching new ways to explore and experience the products that will help you achieve your creative vision.


Community and supporting the industry is also very important to Photogear and we are proud to be involved with a range of sponsorships, industry bodies and some of New Zealand’s to creatives.


Our promise to You

Online, over the phone, or at our Albany and Ponsonby retail stores, our aim is to support you and provide you with the best advice and solutions for your specific professional or personal needs. Whether you are a first-time buyer or a seasoned professional customer, we are here to serve you. Photogear promises to give you unbiased, honest, and accurate information to help you make the right decision when purchasing from us.


Experience the Photogear difference

Shop at Photogear in the way that is most convenient for you: in our store, by phone, by mail, by fax or through our website. Whichever way you choose, no matter the size of the sale, we’re here to help you!

Photogear – Our Values


Customer Satisfaction

At Photogear, we will never give you the “hard sell” or try to convince you to purchase something you don’t need. We value your business and always aim to provide a great customer experience.


You’re invited to call us, chat with us, or visit in person—we’re waiting to serve you. We’ll give you all the time you need to discuss your desires or concerns and happily welcome any request. 

We strive to “never say no” which means we will do our utmost to support your creative vision.


True Know-How

We recruit and train photography, audio and video specialists as salespeople. Our objective is to discuss and explore what you are wanting to achieve and offer the best advice to support you.

In addition to their own experience, Photogear staff spend significant amount of their working time in equipment and creative training. Our focus is on what the equipment and services we can provide, what, why how to use it.


Talk to our team to find out the latest in equipment development, trends and applications.


Superior Value

Photogear always offers great prices around the clock, every day. Our extensive selection and business relationships allow us to make deals that translate to exceptional value for you.


If you have an issue with the price of any product, please discuss it with one of our sales professionals in store or by calling 09-479 2886. They will do their best to find a way to serve you.

Amazing Selection

Photogears vision has always been to provide professional and amateur photographers and videographers alike with the best and latest gear at reasonable prices, and to stock a comprehensive range of products to meet your needs.


Photogear also strives to keep New Zealand photographers and videographers at the forefront of technological advances and continues to deliver on this promise.


Our only concern is having the item you need when you need it. And thanks to our precise inventory tracking, if a product is listed as being in stock, you can be sure we have it available for you.

(NORTH SHORE)       

Mon – Fri: 9:00am – 5:30pm
Sat: 9:00am – 4:00pm
Sun & Public Holiday: Closed

Contact Details

Phone: 09 479 2886
Mobile: 021 859 868

Store Address

3/2 Tawa Drive, Rosedale, Auckland

Opening Hours

Mon – Fri: 9:00am – 5:30pm
Sat: 9:00am – 4:00pm
Sun & Public Holiday: Closed

Contact Details

 Phone: 09 378 8678
 Mobile: 021 859 868

Store Address

49 Mackelvie Street, Ponsonby, Aucklan